In 1628, Hollerpirchel was first mentioned here as boundaries were set up, an expression referring to
the ancient name of Elderberry Hill or even Holy Hill. The Celts built cairns at this point of crossing earth rays and intersecting underground water channels. Elderberry bushes grew that were sacred to the Celts.

The whole region southwestward of this hill was later named Ried Hallebühl. At some 400-foot elevation, the hill is the highest peak eastward of Lake Neusiedl.

The parcel today measures about 120 acres of which about half is planted with vines, and with Umathum winery cultivating 30 acres of its own there. The alignment of the vines is northeast to southwest.